Take some of the planet’s foremost intellects, technologists, artists, business titans and global policy influencers and station them on a single campus, and you’ll get theAspen Ideas Festival. The 11th annual event opened to a packed house on Sunday, June 28, and didn’t slow down for a solid six days, with high profile names like Katie Couric and Andrew Freedman, Colorado’s director of marijuana coordination (a.k.a. “Marijuana Czar”). Hot topics tackled at the 2015 edition included the American Dream, climate change, racial tension, technology’s impact on legacy industries, and much more. The collective sentiment amidst the roughly 3,000 attendees swung between optimism and apocalypse-now skepticism, and audience members balanced on the edges of their seats awaiting controversial comments to leak.
We worked with Steelcase as a sponsor to set up two areas for the Aspen Ideas Festival for the large Pavilion Tent and the Worklounge.